Things to consider when adding products
Practical suggestions for product title, description, images, variants and stock information.
The product page is where the sale happens. Improvements made in the title, image and description are directly reflected in the conversion rate.
Product title
- ✓Clearly state what the product is — brand, product type and distinguishing feature
- ✓Use words the customer would type in the search box
- ✓Avoid unnecessary capital letters and exclamation marks
- ✓Apply the same pattern consistently across all products
Images
- ✓Use a clear main image on a white or plain background
- ✓Add different angles and detail shots
- ✓Put a frame showing the product in use
- ✓Use the same aspect ratio on all products; list page appears properly
- ✓Resize and compress before uploading
Explanation
- ✓Describe the most important benefit in the first two lines
- ✓Provide technical information such as size, material and maintenance in a list.
- ✓Include answers to customer's most frequently asked questions in the description — this reduces your support burden
- ✓Write your own text instead of copying the description from the supplier
Variant and stock
- ✓Define options such as size and color as variants; Do not open separate products for each
- ✓Enter separate stock for each variant
- ✓Fill in the barcode information — required for marketplace integrations
- ✓Instead of deleting the product when it runs out of stock, leave the stock at zero; the page remains in the search engine
Tip
If you are selling in marketplaces, establishing the variant and barcode structure correctly is critical for the stock synchronization to work properly.
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