Conversion measurement checklist
Steps to verify that Pixel, CAPI, GTM, GA4 and Ads conversions are working correctly before you spend money on ads.
If the measurement is wrong, the advertising budget is wasted. Go through this list once before launching or scaling up the campaign.
Setup
- ✓GTM active in Digital Marketing (or directly GA4 consciously selected)
- ✓Pixel + CAPI token is full if you use Meta
- ✓No duplicate tags for the same event
- ✓Privacy / cookie texts are up to date
Test
- 1
GTM Navigate home page, product, cart, payment steps with Preview.
- 2
GA4 See yourself in real time.
- 3
See PageView / Purchase (or related events) at Meta Test Events.
- 4
Place a test order and check if the Ads conversion (if any) decreases.
- 5
Take a look at mobile too — most traffic comes from mobile.
Go live
- ✓Remove Test Event Codes
- ✓Release workspace version on GTM
- ✓Monitor Events Manager and Ads conversion report in first 24–48 hours
Warning
Don't spend aggressive advertising until the measurement is clear. First verify that 10–20 actual conversions are coming in correctly.
Still need help?
Write to us from the Support Requests section in your panel. Including screenshots and the steps you followed will help us assist you faster.