How to use SEO Management?
SEO Management in the store panel: site-wide meta, product/category SEO, schema, 301 redirects and missing description tracking.
The SEO Management screen in the Marketing group in the store management panel allows you to manage the title, description, Open Graph image, Schema.org structures and redirects visible to search engines from a single place.
Where to open?
- 1
Enter the store management panel.
- 2
Open the Marketing group from the menu on the left.
- 3
Click on SEO Management.
What do tabs do?
- ✓General — site name, default title/description, title suffix, OG image, Google/Bing verification codes, robots.txt, canonical base
- ✓Products — title, description, keyword for each product; bulk update with bulk template
- ✓Categories — SEO fields of category pages and bulk template
- ✓Description Missing — to quickly see records with missing SEO
- ✓Redirects — porting old URLs to new ones with 301s (critical when switching platforms)
- ✓Schema — Structured data (product, organization, etc.) settings
How to write a good product SEO title?
- ✓Aim for around 50–60 characters (panel shows character counter)
- ✓Write clearly the product type and distinguishing feature
- ✓You can automatically add the brand / site name with title suffix
- ✓Do not copy the same title in dozens of products
Description (meta description)
- ✓Approximately 140–160 characters
- ✓Say the benefit in the first sentence; place the keyword naturally
- ✓Write your own sentence instead of copying the supplier text verbatim
Tip
You can use variables such as {name} and {handle} in the bulk template. Try it on a few products first and check the result in the browser tab, then apply it to the entire list.
When are referrals needed?
If you moved from an old platform or changed product URLs, forward the old addresses to the new addresses with 301. Otherwise, old links in the search results will give 404 and you will experience ranking loss.
Warning
Do not accidentally Disallow the critical pages (product, category) in robots.txt. Blocking checkout is normal; Do not block store content.
Still need help?
Write to us from the Support Requests section in your panel. Including screenshots and the steps you followed will help us assist you faster.