How to install Meta Pixel and CAPI token?
Meta CAPI token, Pixel ID and test event code: Facebook / Instagram advertising measurement step by step. Installation from Fladrio shop panel.
Works on Meta Pixel scanner; Conversions API (CAPI) forwards events to Meta via the server. Using the two together helps make up for missed conversions due to cookie blocks and ad blockers.
Preparation at Meta
- 1
Create a Pixel (or select existing Pixel) on Meta Events Manager.
- 2
Copy Pixel ID (consists of numbers only).
- 3
Generate a Access Token for Conversions API (Events Manager → Settings → Generate access token).
- 4
Optional: Obtain a Test Event Code from the Test Events screen (TEST…).
Installation in the store panel
- 1
Go to Marketing → Digital Marketing → Add Script.
- 2
Select the Pixel pattern Meta (Facebook).
- 3
Fill in the Pixel ID field.
- 4
Paste the token into the Conversions API Access Token field.
- 5
If you are in the testing phase, enter the Test Event Code.
- 6
Save and make sure the script is active.
Tip
The “CAPI token OK” or “Scanner only” badge appears on the Meta line in the installed list. If no token is entered, events only go via browser Pixel; You cannot take advantage of CAPI.
Verification
- ✓Browse a few pages in your store
- ✓Meta Events Manager → Test Events / Check PageView in Overview
- ✓Test the add to cart and checkout flow
- ✓Remove or dump Test Event Code when go live
frequent problems
- ✓No event — script may be disabled or incorrect Pixel ID may have been entered
- ✓Double event — both label Meta in GTM and panel Pixel can be on at the same time
- ✓CAPI not working — token may have expired or belong to the wrong Pixel; generate new tokens
Warning
Access Token is confidential information. Do not paste the entire token into the support request; If you have problems, simply re-enter the token in the panel.
Still need help?
Write to us from the Support Requests section in your panel. Including screenshots and the steps you followed will help us assist you faster.