What is the Digital Marketing screen and how to use it?
Securely adding GTM, Meta Pixel, GA4, TikTok and other measuring tools in the shop panel.
In the store admin panel, the Marketing → Digital Marketing screen is where you add Analytics, advertising pixels and support scripts to your site. There are ready-made templates; You don't have to write the code by hand.
Three tabs of the screen
- ✓Installed — scripts you added, toggle switch, edit/delete
- ✓Add Script — GTM, GA4, Meta Pixel, TikTok, Hotjar, Clarity, Crisp or custom script
- ✓Feed Management — Product feed addresses such as Facebook / Meta catalog
Recommended installation order
- 1
Add Google Tag Manager first (you manage many tags with one container).
- 2
Define the transformations GA4 and Google Ads from within GTM.
- 3
If you use Meta ads, add Meta Pixel (+ CAPI token if possible).
- 4
Test: GTM Preview, Meta Test Events, GA4 Real-time.
Tip
Scripts work with whitelisted domains for security reasons. Pasting random third-party code as a “custom script” is often blocked; Use ready-made templates for known tools.
Warning
Do not double add the same measurement with both GTM and separate GA4/Meta scripts. Double counting distorts your advertising costs and reports. Preferably use the combination GTM + Meta Pixel (CAPI).
Legal reminder
If you use measurement and advertising cookies, you must indicate this in your privacy policy and cookie notice. See the legal texts guide for details.
Still need help?
Write to us from the Support Requests section in your panel. Including screenshots and the steps you followed will help us assist you faster.